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A New Direction For Cavalier Bremworth

Cross Carpets Lounge Room Braided River Waitaki
Image above: Cavalier Bremworth Braided River: Waitaki

We’re thrilled to announce one of our suppliers, Cavalier Bremworth revealed last Friday they will be transitioning into an all wool and natural fibre company and as a stockist of their carpet we couldn’t be more excited. “Cavalier has always believed that wool is the best fibre for carpet and it is considered a global leader in the design and manufacturer of high quality, beautiful woollen flooring and woollen yarn.” At Cross Carpets, we share the same philosophy and appreciation for wool carpet and we look forward to what the future brings.

A New Look for Cavalier Bremworth

cavalier bremworth carpet stockists

A changing world brings new opportunities for Cavalier Bremworth

Today, the long-term dangers posed by plastics are becoming clear. It’s a global problem and there’s growing awareness that plastic comes in many forms, including synthetic carpet, upholstery, curtains, clothing plus much more.  The impact of plastics on human health is not yet fully understood, but early studies suggest that microplastics entering the body are a potential threat to human health. As a company, we cannot ignore that we are currently contributing to the plastic problem by manufacturing and selling synthetic carpets. While we consider recycling to be a positive step towards repurposing plastic that already exists, stopping it at the source has to be the best solution. 

Cross Carpets Popular Residential Wool Carpet

Cross Carpets Foss High Cross
Cross Carpets Pebble Highcliff
Cross Carpets Overtones Rice Paper

We’re transforming

The time is right for us to transform. To build on our heritage, better meet the changing needs of our customers and reduce our impact on the planet: 

  • We will be transitioning out of synthetic carpets and focusing on all-wool and natural materials.
  • We will be repositioning our brand and offer to better meet the needs of conscious consumers.
  • We will continue to focus on doing what’s right – for people and the planet.
  • Wool carpet remains the optimum offering for you, our customers. Not only is it the best fibre for design, innovation and performance on your floor, it’s also 100% natural, biodegradable and renewable.
  • We are excited about this transformation and invite you to join us on our journey to create a better place in the world.

New vision:

To become a global leader in designing and creating desirable, sustainable, safe and high performing natural interior solutions.

A new philosophy:

We believe that embracing nature we can make a genuine difference to the wellbeing of the people and the planet, without compromising the design and performance attributes our customers care about.

Design ethos:

We believe a home interior product must be four things:

  • Desirable: Good design is worth investing in
  • Sustainable: Nature is worth preserving
  • Safe: You are worth protecting
  • High Performing: Quality is in our DNA

We are inspired by nature and aim to incorporate ethically, socially and environmentally responsible practise into everything we do.

References:

Cavalier Bremworth (2020) “Wool for a better world,” 
https://www.cavbrem.com.au/blog/article/44/wool-for-a-better-world

Cavalier Bremworth (2020) “Cavalier Unveils All-Wool and Natural Fibres Strategy,”
http://www.cavcorp.co.nz/files/74d03e68c96d99a1d238f7fb7a6824a3n/230/FINAL-CAVUnveilsTransformationStrategy.pdf

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